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Medeor Systems, Inc. 1158 26th Street Suite 230 Santa Monica, CA 90403 310-899-1859 NEWS RELEASE – February 14, 2003 Contact: Patrick E. Dundas 626-732-0187 dundas@medeors.com Optichart Lifestyle Dispensing System to Launch at Vision Expo East SANTA MONICA, CALIFORNIA – Medeor Systems, Inc., an electronic healthcare solutions company, will debut Optichart®, a new, computerized lifestyle dispensing system, at Vision Expo East. Optichart® uses interactive touchscreen computers or kiosks and proprietary software to collect patient data and deliver individualized marketing messages. The system integrates electronic patient history and lifestyle profiling with product presentations. Patients easily input their clinical history and lifestyle information, and then view short multimedia videos based on their responses. “We believe that Optichart is the most elegant, practical, and effective system yet developed for presenting and increasing sales of premium optical products and upgrades,” said Pat Dundas, Vice President of Business Development for Medeor Systems. “It takes less than a minute of simple instruction to get the patient started. From there it’s fully automated, including the formatting of patient responses and streamlined flow of information from patient to doctor to dispenser. “We tracked sales and patient satisfaction in test market. Sales of featured products more than doubled almost immediately. Patient surveys showed a remarkable 96%+ satisfaction rate on ease of use and preference over written medical questionnaires. Nearly 100% of respondents liked doing the touchscreen questionnaire and found the video presentations useful”. A unique advantage of the Optichart System is that it is customized with video presentations for products and services that not only meet the patient’s needs, but match the marketing objectives of the practice, as well. Eyecare Professionals select from a menu of compelling multimedia segments, which clearly display educational content and product demonstrations in 60 seconds or less. The core system spotlights AR Lens Treatment, Progressive Addition Lenses, Rx Sunglasses featuring Polarizing Lenses, and New Lens Materials (High Index and Polycarbonate). Photochromic Lenses, Computer Lenses, Contact Lenses, and LASIK Vision Correction video presentations will also be featured. Customized videos for specialty products, marketing programs, practice building, and corporate sponsorship opportunities are available. A Spanish language module is also available. Questionnaires and videos are presented in Spanish and patient responses are automatically translated into English for the Doctor and Dispenser. Richard Bock, MD, CEO of Medeor Systems added, “Optichart’s fully HIPAA compliant capabilities extend beyond clinical documentation and the lifestyle dispensing feature. The system captures practice demographics, builds a patient database and recalls patients by date or even by eyewear preference”. The eyecare professional can, for example, pull a list of patients who showed interest in a specific lens product or service. Medeor Systems, Inc. (www.optichart.com), based in Santa Monica, California, provides interactive, multimedia information systems to ophthalmic and other healthcare professionals. |
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